![]() Collaborate wiselyįew magazines are created in isolation – they're usually a product of teamwork – even if it's just a partnership between an art director and editor. Create intentional visual hierarchy by pairing a display face for headlines with a more legible family, or two for body copy (perhaps a sans and a serif).ĭon't forget to check when investing in new fonts whether extra features such as italics, extended or condensed versions are included or available (not to mention full punctuation and glyphs) to give your typographic voice maximum range.Īlso read: How to choose the right typeface for a brand 04. Match the mood of your type to the purpose of your design. ![]() Fonts have distinct personalities: serious, casual, playful, elegant. If in doubt, three is a great starting point. It's ultra-rare to commission bespoke type (like the 29 styles and weights Henrik Kubel developed for the 2015 New York Times Magazine redesign) so for the vast majority of us, it's a case of figuring out how many fonts you require to do what you need. The right fonts can make or break a magazine, and pairing type is an art in itself. If fonts are the clothes that words wear, it stands to reason you'll want your text suitably attired. Magazines are a marriage of pictures and words. Consider types of typeįor the London issue of Boat Magazine we used Seb Lester’s Soho family, which he - via Monotype - kindly gifted us Lastly, grids are also generally a gateway to good editorial design practice – gutters, margins, columns, baseline grids and so on are key.Īlso read: Mastering grids in InDesign CC 03. The human eye is finely attuned to spotting discrepancies in patterns, so when you chance a design and misalign an element or two, even if it isn't immediately obvious, it'll likely feel a little 'off'.Ī great grid will help you maintain cohesion throughout your layouts, helping multi-page articles hang together. ![]() Grids enable you to stay organised, keep you consistent across issues, and can help to enhance the legibility and readability of body copy. Think of it as a structure for aligning elements against, as and when you want. I find a blank page as intimidating as the next person, so having a flexible and well considered grid in place means there's always a 'way in' to begin the design. If the subject isn't your cup of tea, find something in it that speaks to you and let that develop in you an appreciation for the content. Find some enthusiasm for whatever story you're working on, and the design will be better for it. ![]()
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